Our Goal

At Elytraa we strive to deliver excellence in everything we do, offering effective strategies and delivering tangible results for those projects we choose to take on. We also hope to enjoy the personal relationships we make and have some fun along the way! We actively promote projects that hopefully will benefit our communities at large, whether in our personal voluntary carbon offsetting project Earth Rewards, our sustainable sanitisation project Sanity System and of course our support of mental health through [M]enable.

Our Directors

Russell Young


Non-Practising Commercial lawyer and seasoned entrepreneur with extensive experience of sourcing, appointing and managing distribution networks internationally across numerous sectors. Long track record of securing international supply contracts for automotive aftermarket products with OEMs. Born in the North East of England and educated in Scotland, Russell has lived and worked in London, Madrid, Palma, Poole but at 60+ has returned to Northumberland to ensure all his spare time is spent with grandchildren (5 at present) and the areas amazing golf courses.

Alan Graham


A veteran of the sales world having spent most of his career selling and building pipelines from ground level to C-Suite, with the resulting successes and scars to show.  A global career in the automotive sector was the springboard to a now diverse set of skills and interests across multiple sectors.  A habitual early riser, Alan has a passion for productivity and strives to make any time spent as productive as possible.  He is an ambassador for two charities and is becoming increasingly focussed on sustainability within his businesses and interests.  When not working or with his wife and 3 sons, Alan can regularly be found with his running shoes on out on the streets typically early in the morning.

Tan Yu Chai


Tan has been a member of CAANZ (Chartered Accountants Australia and New Zealand) and MIA (Malaysia Institute of Accountants) since 1992. However, since the year 2000, he has been immersed in the automotive industry both as a vendor to car manufacturers and national car distributors. Tan is also an owner & operator of car dealerships himself. A keen respecter of market positioning and strategic execution, he has developed an extensive network and relationships in North America, Japan and the Asia Pacific region. Being trained to pay attention to details, he believes quality is always in the details . Together with his wife, Julie, they are blessed with 5 children who work/study in various parts of the world. Tan speaks multiple languages.

David Reid - Director

David Reid


David is a former Vice-President of global professional services company Jacobs. David, a civil engineer, was 30 years with Jacobs as part of the Buildings and Infrastructure business. Whilst David has a transportation background, he worked across all infrastructure sectors within the company including 5 years as Head of Rail in Europe. In his last 6 years with the company he was Head of Sales and Growth for Europe and was based mainly in London. He recently took the opportunity to move from Jacobs to spend time on roles which allows him to focus on opportunities which "ignite his passion". He has also been a director of Stenhousemuir Football Club for over 30 years which included the Chairman's position for 8 years.


As a purposeful business, we know that our people are our biggest asset. As the world continues to change rapidly, it is important for us to support our team and in turn the teams of our clients with their mental well-being as well as physical and financial. Therefore, we are proud to be among the founding members of the global movement for Mental Health awareness, education and prevention - [M]enable. As a member of this growing organisation we are able to access and share the very best knowledge, skills and approaches to team well-being.